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媒體融合背景下“臺網一體化”模式探析

時間:2019-05-10 21:35來源:畢業論文
只有新媒體和傳統媒體不斷加強合作當中的融合度,互通有無,取長補短,從廣度和深度都實現一體化從而達到共贏的狀態,才能使自身取得更大的發展,為用戶帶來更多的利益,才能

摘要:合作才能共贏,近年幾年,隨著科學技術日新月異的發展,媒介傳播手段不斷得到提高和增強。以互聯網為主要依托的各種新媒體不斷涌現,給以電視、廣播和報紙為代表的傳統媒體帶來了強大的競爭壓力。縱觀媒介這一領域在歷史長河中的發展,我們有理由相信,對于傳統媒體來說,這是一種機遇也是一種挑戰。傳統的電視媒體囿于自身體制以及人才缺乏等原因,與商業化的新媒體網站相比,缺乏先天的靈活性。雖然以互聯網為代表的新媒體靈活性和交互的及時性是傳統媒體無法比的,但是,我們也能夠看到以互聯網為主體的新媒體在當今的發展過程中缺少成熟的制作團隊,同時也面臨著資金缺乏和后備技術支持不足等重大發展問題,這些方面都致使新媒體無法丟下傳統媒體而獨善其身。所以,自新媒體蓬勃發展以來一直都在積極的尋求著自身定位,而與之相對的傳統媒體也在這一強大的攻勢下漸漸從最初的競爭轉變的與新媒體的一步步融合。縱觀當今的全媒體環境,我們總結發現,媒介融合經過了艱難的探索和初創期,在經歷“臺網聯動”、“臺網互動”之后發展為現今的“臺網一體化(融合)”這一新的高潮。35268
現階段,只有新媒體和傳統媒體不斷加強合作當中的融合度,互通有無,取長補短,從廣度和深度都實現一體化從而達到共贏的狀態,才能使自身取得更大的發展,為用戶帶來更多的利益,才能獲得更大的效益。
畢業論文關鍵字:全媒體   媒介融合   臺網一體化   電視媒體   新媒體       
Abstract:Cooperate to win-win, in recent years, with the development of science and technology changes with each passing day, media communication means to continuously improve and enhance. The Internet as the main rely on a variety of new media, to television, radio and newspapers as a representative of the traditional media has brought strong pressure of competition. Throughout most of the media in the history of the development of this field, we have reason to believe that, for the traditional media, it is an opportunity and a challenge. Traditional TV media conditioned by their system and the causes of the lack of the talents, compared with the commercialization of new media, the lack of inherent flexibility. Although the new media represented by Internet, flexibility and interaction of timeliness is much more than traditional media, but, we can also see the Internet as the main body of new media in the process of the development of today's lack of mature production team, at the same time also faces a shortage of funds and reserve major development problems such as lack of technical support, these areas have led to drop the traditional media and new media. So, a great progress from the new media have been actively seeking its own orientation, and as opposed to traditional media is under a strong offensive gradually shift from the original competition and new media integration step by step. In today's media environment, summary, we found that the media mergence after a hard exploration and initial, after \"network linkage\", \"network interaction\" after development for today's \"network integration (integration)\" the new high tide. 源¥自%六:維;論-文'網=www.aftnzs.live
At present, only by strengthening the cooperation of new media and traditional media constantly alignment, as well as exchange of needed goods, complement each other, the integration of everything from the breadth and depth, so as to achieve a win-win state, can enable itself to achieve greater development, bring more benefits to users, and to obtain greater benefits.
Key words: all media  Media convergence  Network integration  TV media  The new media
目  錄
摘要    III 媒體融合背景下“臺網一體化”模式探析:http://www.aftnzs.live/xinwen/20190510/33121.html
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