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廣東省家具出口貿易分析+SWOT分析

時間:2019-06-15 19:27來源:畢業論文
摘要:廣東家具行業經過30余年的發展和改革, 擁有家具企業八百余家, 從業人數130 余萬人, 廣東家具行業值霸占全國三分之一, 是中國家具制造行業最發達的地區,也是亞太地區最

摘要:廣東家具行業經過30余年的發展和改革, 擁有家具企業八百余家, 從業人數130 余萬人, 廣東家具行業值霸占全國三分之一, 是中國家具制造行業最發達的地區,也是亞太地區最大的家具出口基地。 但隨著家具出口貿易的高速增長, 廣東省家具出口貿易面臨越來越多的困難和挑戰, 弊病漸漸突顯出來, 及時采取相應措施, 提高廣東省家具產品的國際競爭力, 已成為刻不容緩之勢。36280
本文首先通過SWOT分析方法分析了廣東省家具行業的出口貿易的現狀,結果顯示廣東省家具行業的出口存在生產成本優勢、自然資源優勢、地理位置優勢;但是技術水平不高,創新和研發能力不夠,產品出口結構不合理,出口企業規模小,品牌經營意識弱;同時世界對家具需求增加以及經濟全球化都給廣東省家具行業的出口提供了機遇;然后又通過“五力模型”對廣東省家具行業的出口貿易的影響因素生產供應、消費者、競爭者、替代品、國內外有機認證機制、國內外相關政策進行了分析。最后分別從政府、行業、企業三個角度提出解決方案。政府應當對廣東省家具行業進行扶持和獎勵;廣東省家具行業應當建立行業紀律制度,規范企業的經營行為;廣東省家具企業應當加大對新型產品的研發,制定正確的國際市場營銷策略,學習先進生產技術,積極應對國外的技術性貿易壁壘。
畢業論文關鍵詞:廣東省家具行業,SWOT分析,技術性壁壘
Guangdong Furniture Industry Trade Development
Abstract:
After 30 years of development, there are 8000 furniture companies in Guangdong furniture industry now. And the number of employees is more than 130 million people. The output value of Guangdong furniture industry is 1/3 of the country. Guangdong has became the most developed region of China's furniture industry and the largest furniture export base in Asia-Pacific region. But, with the rapid growth of the furniture export trade, Guangdong Furniture export trade is facing increasing difficulties and challenges, and its shortcomings are getting out. So, it is imperative to take appropriate measures to improve the international competitiveness of Guangdong furniture products. 源¥自%六^^維*論-文+網=www.aftnzs.live
The article analyses the current situation of Guangdong furniture industry export trade trough SWOT analysis, the results showed that Guangdong furniture exporting has production cost advantages, natural resources advantages, location advantages; but technical level is not high enough, innovation and R & D capabilities are not enough, product structure of exports is unreasonable, export enterprises are small in scale, their awareness of brand management is weak; in the same time increase in world demand for Guangdong furniture industry and economic globalization provide Guangdong furniture industry export opportunities; And then through the five forces model the article analyses the influencing factors of the export trade of Guangdong furniture industry:production and supply, consumers, competitors, substitutes, domestic and international organic certification mechanism, domestic and foreign policy. Last the article gives suggestion from three perspectives:government, industry, enterprises. The government should support and incentives for Guangdong furniture  producers, and strengthen the Guangdong furniture industry certification and supervision;
Guangdong furniture industry should establish the disciplinary system of the industry, and regulate business activities of enterprises; Guangdong furniture production enterprises should increase the research and development of new products, develop the correct international marketing strategy, learning advanced production technology, and actively respond to foreign technical barriers.
Keywords:  Guangdong furniture industry, SWOT analysis, Technical barriers 廣東省家具出口貿易分析+SWOT分析:http://www.aftnzs.live/jingji/20190615/34650.html
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