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新常態下句容草莓農產品營銷戰略+SWOT分析

時間:2019-05-10 21:46來源:畢業論文
句容市的農產品營銷已呈現出現代化的多式并存,但是也向前文所說,目前也顯現出一些無法適應當前經濟的不足之處,主要表現在銷售的途徑,方法和層次上面。所以,創新句容市的

摘要:在當今社會的背景下,市場經濟的狀況不斷向前邁進,農產品營銷已經進入一個全新的階段,隨之而來的是消費者的需求變得更加多樣,更體現品質。目前農業生產成果銷售市場的重要特征已經變成以下幾點:生產成果多過分集中在同一個地方,生產規模較大導致產品供大于求以及關于如何銷售農產品,是否有更加新穎的辦法來提高銷售量。從現在開始以后的市場經濟將會更加滲入生活每一個角落,這就讓我們必須打起更高的精神,來應對日益激烈的競爭狀況。國家三農政策要求確保農戶利益,優化農業生產營銷模式,這也是增加農戶生產所得,提高其生活質量的主要辦法。現今句容市的農產品營銷已呈現出現代化的多式并存,但是也向前文所說,目前也顯現出一些無法適應當前經濟的不足之處,主要表現在銷售的途徑,方法和層次上面。所以,創新句容市的農產品營銷刻不容緩,草莓營銷作為句容特色農產品營銷代表,將被作為例子在文中進行研究。 35274
畢業論文關鍵詞:創新  農產品  營銷  SWOT
 Marketing Strategies of Agricultural Products Based on New Normal-A Case Study of Jurong
Abstract:In today's social, the condition of market economy continuously forge ahead, agricultural marketing has entered a new stage, followed by the demands of consumers become more perse, but also quality. Results of present agricultural production sales market has become the most important features in the following: production is more concentrated in the same place, too much larger lead to products supply, and about how to sell agricultural products, is there a more innovative ways to improve sales. From now on, after the market economy will be more penetrate into every corner of life, which makes higher spirit, we must play to cope with the increasingly fierce competition situation. National policy for agriculture, rural areas and farmers to ensure that the interests of farmers, optimize the marketing mode of agricultural production, which is to increase farmers income, improve their quality of life of the main methods. Jurong city today has presented the modernization of agricultural products marketing, but also forward said,now also showed some cannot adapt to the deficiency of the current economic, mainly in sales approach,method and level. So, it is very urgent to innovation of jurong city agricultural product marketing, marketing, as a representative of the characteristics of agricultural products marketing of jurong strawberry will be study as an example in the article.
源¥自%六^^維*論-文+網=www.aftnzs.live

Key Words:Innovation  agricultural products  marketing  SWOT
 目錄

一、緒論    1
(一)研究背景    1
(二)研究意義    2
(三)文獻綜述    3
(四)研究方法    5
(五)本文的創新點    5
二、 相關理論基礎    5
(一)市場營銷理論    6
(二)消費者行為理論    7
三、新常態下農產品的營銷模式分析    8
(一)農民專業合作社的營銷模式    8
(二)電子信息平臺的營銷模式    9
(三)區域農產品的品牌營銷模式    11
四、句容草莓營銷的SWOT分析    12
(一)優勢分析    13
(二)劣勢分析:    14
(三)機遇分析:    15
(四)威脅分析:    15 
五 句容草莓營銷戰略    16 
(一)營銷戰略的比較    16 
(二)營銷戰略的生成    17 
(三)營銷戰略的選擇    18  新常態下句容草莓農產品營銷戰略+SWOT分析:http://www.aftnzs.live/jingji/20190510/33128.html
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