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廣告展中的文化創意和創新技術的研究

時間:2019-04-21 14:41來源:畢業論文
以廣告展中的幾種高科技技術為例來窺視廣告展中的創新技術如何與文化創意相結合,以其探討我國廣告展中文化創意產業的發展,提出一些對目前發展狀況的對策和參考意見

摘要:近年來,文化創意產業逐漸被受到重視,同時也被許多企業認可因進入發展戰略之中。作為新型經濟發展的重要組成部分,文化創意產業的創新技術層面的構建對其在不同行業和領域的作用起到了舉足輕重的影響。在使用創新技術方面,會展已經變成了智能體驗承上啟下的一部分。從廣告展中反映廣告產業發展現狀,兩者作為文化創意產業的組成部分,相輔相成,對企業的產品和服務的包裝、推廣起到重大的作用,隨著我國經濟的騰飛,廣告展中的文化創意無論是在高科技的應用、宣傳手段的整合,還是在服務理念、服務品質上面都有了重大的提高。在“十二五”國家戰略規劃中,會展業被納為創意產業十大重點發展產業。無論對廣告會展業需求的推動還是國家戰略規劃的優惠措施,都將提供會展業提供內部和外部動力。廣告展中的文化創意該如何利用當前的大好形勢來進行發展,通過哪些技術創新可以進行發展?本文以廣告展中的幾種高科技技術為例來窺視廣告展中的創新技術如何與文化創意相結合,以其探討我國廣告展中文化創意產業的發展,提出一些對目前發展狀況的對策和參考意見。34700
畢業論文關鍵詞:文化創意產業;廣告展;創新技術;
 Cultural and creative in Advertising Exhibition and Innovative Technology
Abstract:In recent years, the cultural creativity industry gradually be taken seriously, but also recognized by many enterprises for into their development strategy. As a new economic development an important part of the cultural creative industries of the construction of the technical innovation for its role in the field of different industries and has played a decisive influence. In the use of innovative technology, convention and exhibition has become the intelligent part of the essential experience. From advertising reflects the current situation of the development of advertising industry in the exhibition, as part of the cultural creative industries, both supplement each other, the packing of the products and services of the enterprise, the promotion of play a major role, along with the rapid development of economy, advertising exhibition of cultural creativity in the integration of high-tech applications, the propaganda, or on the service concept, service quality has significant improvement. In the "twelfth five-year" national strategic planning, exhibition industry is for creative industry top ten key development industry. Demand for advertising exhibition industry to promote or national strategic planning preferential measures, will provide the exhibition industry to provide internal and external power. How can advertisements of cultural creativity develop on the current situation, through which technological innovation can be developed? In this paper, several kinds of technology as an example of advertisements to visualize how innovation and cultural creativity in advertising exhibition, combining with its advertising exhibition of cultural creative industry development in our country, puts forward some countermeasures for the current development status of and reference opinions. 源¥自%六^^維*論-文+網=www.aftnzs.live
Key Words:Cultural and creative industries; Advertising exhibition industry;3D Printing 
目  錄
一、緒論    4
(一)研究背景    4
(二)研究意義    5
1、研究廣告業的意義    5
(1)、理論意義    5
(2)、現實意義    5
2、研究文化創意產業的意義    6
(三)課題研究的方法    6
1、例證法    6
2、演繹法    6
二、研究述評    7
(一)文化創意產業研究回顧    7 廣告展中的文化創意和創新技術的研究:http://www.aftnzs.live/jingji/20190421/32465.html
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