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《秦時明月》我國動漫產業未來發展問題+SWOT分析

時間:2019-04-12 21:13來源:畢業論文
《秦時明月》在中國風的主題創意與中國元素的運用、全三維CG技術的采用、對畫質與效果精益求精的追求、播出渠道與營銷方式的創新,以及動漫人才的集聚等方面,進行了積極探索

摘要:我國動漫產業迄今發展仍相對滯后,在全球動漫業競爭中處于劣勢。分析我國動漫產業發展中存在的問題,主要有主題選材上不夠突出不夠新穎、缺乏先進過硬的技術、宣傳與營銷力度不夠、專業人才匱缺以及缺乏創意這一動漫業最核心的要素等。但即使在這樣的困境中,也不乏頗為成功的案例——《秦時明月》的異軍突起。《秦時明月》在中國風的主題創意與中國元素的運用、全三維CG技術的采用、對畫質與效果精益求精的追求、播出渠道與營銷方式的創新,以及動漫人才的集聚等方面,進行了積極探索、大膽嘗試和創新。它的成功,說明我國動漫業界已經意識到發展中存在的問題,并給予積極應對和努力改進。對于我國動漫產業的未來發展,本文提出的思考和建議,一是選題要主題明確、注重創意;二是營銷策略創新、加大宣傳力度;三是更多地使用先進技術、使作品本身不斷升級;四是要加強專業人才的培養。只有這樣,才可以讓我國動漫產業良性發展和茁壯成長,使我國動漫產業在未來競爭中立于不敗之地。34428
畢業論文關鍵詞: 動漫產業  中國元素  創意  動畫制作  營銷策略   《秦時明月》
Discussion on the problems of the future development of animation industry in China
Taking "Qin Shi Ming Yue" as an example
Abstract :So far, animation industry in our country has been developping less advanced, which is at a disadvantage in the competition of global animation industry. Analysis of the problems in the development of Chinese animation industry mainly lies in the following points: not outstanding or novel enough in the topic and material selection, lacking of advanced technology, insufficient efforts in propaganda and marketing, deficiency of professionals, and being short of originality(the core element of animation industry). Being in such a dilemma, there also exists successful cases------ the sudden risal of Qin's Moon. Qin's Moon has carried on positive exploration as well as bold attemption and innovation in many aspects, such as the applicance of theme and originality with Chinese elements, the adoption of Full three-dimensional CG Technology, the pursuit of refinement on the image quality and effect, creativity in broadcast channel and marketing mode, and the gathering of animation talents. The success of this film indicates that Chinese animation industry has been aware of the problems in the development and assumes a positive attitude towards these problems, making efforts to make progress. With regard to the development of Chinese animation industry in the future, this thesis proposes some suggestions: being accurate and original in the topic and theme, being creative in marketing strategy and making more efforts in propaganda, using advanced technology to upgrade the works, and enhancing the training of professionals. Only in these ways can Chinese animation industry devolop and thrive in a benign way, and thus remain invincible in the future competition.

源`自*六)維[論*文'網www.aftnzs.live


Key words: animation industry, Chinese elements, originality, animation production, marketing strategy, Qin's Moon
目錄
緒論    1
(一) 研究的背景、目的與意義     1
(二) 研究內容     2
(三) 研究方法     3
(四) 文獻綜述     4
一、我國動漫產業的發展概況     5
(一) 我國動漫產業的發展現狀     5
(二) 我國動漫產業的發展趨勢     6
(三) 中日動漫產業簡略比較     7
二、我國動漫產業發展中存在的問題     9
(一) 國產動漫產業的主題選材不夠突出    9
(二)國產動漫的專業技術不到位     9 《秦時明月》我國動漫產業未來發展問題+SWOT分析:http://www.aftnzs.live/jingji/20190412/31923.html
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