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我國零售業的供應鏈管理研究

時間:2019-05-10 21:41來源:畢業論文
總結了零售業和供應鏈管理的相關理論知識,為全文的研究提供堅實的理論基礎;重點對我國當前的市場現狀進行了分析,結合蘇寧集團的成功案例,反映出我國零售企業在供應鏈管理

摘要:零售業是現代經濟結構的重要組成部分,對社會產品的生產和居民的消費傾向有著很強的導向作用。隨著我國外向型經濟的發展,我國的零售市場也逐步對外國的零售企業開放,外國零售企業紛紛進入我國龐大的消費市場,我國零售企業需要在復雜的市場競爭中認清自身發展的不足,找準自身的定位。而增強我國零售業的供應鏈管理水平是提高我國零售業市場競爭能力的重要手段因此,本文著重對我國零售業供應鏈管理中的一些問題進行分析,并提出解決的辦法和對策。35272
通過回顧我國零售業的不斷發展的過程,采用例證分析法,在大量的有關供應鏈管理的理論知識的基礎上,結合蘇寧集團的案例,指出我國零售企業長期發展滯后的原因,并結合我國當前零售業的發展實際,提出相應的解決辦法。
首先介紹了本文的選題背景和研究意義,指明了全文研究的方向,介紹了當前零售業供應鏈管理的現狀,提出我國企業進行零售業供應鏈管理研究的緊迫性和必然性。
運用大量的理論知識是全文的框架構成的主要特征。筆者通過查閱大量的資料和文獻,博采眾長,總結了零售業和供應鏈管理的相關理論知識,為全文的研究提供堅實的理論基礎;重點對我國當前的市場現狀進行了分析,結合蘇寧集團的成功案例,反映出我國零售企業在供應鏈管理方面的問題;同時著重分析了我國零售企業在當前激烈的市場競爭中的應對策略,從不同的方面提出解決辦法,希望能對我國的零售企業在供應鏈管理方面提供一些可行性的指導和建議。
源¥自%六:維;論-文'網=www.aftnzs.live

畢業論文關鍵詞: 零售業  供應鏈管理  物流
Research on supply chain management of China's retail industry
Abstract: the retail industry is an important part of the modern economic structure, has a strong guiding role of social production and resident's propensity to consume. With our foreign economic development, China's retail market gradually to the opening of foreign retail enterprises, foreign retail enterprises rushed into China's huge consumer market, the retail enterprises of our country need to recognize their own development in the fierce market competition, identify their own position, and gradually establish a with foreign retail enterprises competitive advantage. Enhanced China's retail industry's supply chain management is to improve an important means of China's retail market competition ability, this thesis focuses on some problems in China's retail industry supply chain management in the analysis, and put forward the measures and Countermeasures to solve the problems.
By reviewing the process of the development of China's retail industry, uses the illustration analysis, in a lot of the supply chain management theory of knowledge based, combined with the case of Suning group, pointed out that China's retail enterprises long-term development lag reason, and combined with the actual development of retail industry in our country at present, put forward the corresponding solutions.
First introduced the background and significance of this topic, pointed out the direction for the full text of the research, introduces the present situation of the retail supply chain management, proposes to the retail supply chain management of the urgency and necessity of enterprise of our country.
The use of a large number of theoretical knowledge is the main feature of the framework structure. The author consulted a lot of information and literature, Bocaizhongchang, summed up the retail and supply chain management related theory knowledge, provide a solid theoretical foundation for the full text of the study; key on the current status of China's market are analyzed, combined with the successful case of Suning group, reflecting China's retail enterprises in the supply chain management problems; also focuses on the analysis of the strategies, the retail enterprises of our country in the current fierce competition in the market, from different aspects of the proposed solution, hope to China's retail enterprises in the supply chain management provided some feasible advice and suggestions for. 我國零售業的供應鏈管理研究:http://www.aftnzs.live/guanli/20190510/33126.html
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