畢業論文

打賞
當前位置: 畢業論文 > 管理論文 >

徐州市素百味品牌推廣策劃案

時間:2019-04-06 16:41來源:畢業論文
通過相關的廣告創意設計和媒介傳播,促進素百味品牌建設和深入發展。,最后進行廣告預算和效果評估,該策劃案以成本最小化,傳播效果最大化為原則進行策劃,盡量滿足各方面的

內容摘要該策劃案是對素百味品牌進行品牌推廣的策劃案,推廣目的是通過在徐州市推廣素百味品牌,在較短時間內樹立素百味的品牌形象,增強消費者對素百味的認知度和美譽度,同時加大對素食文化宣傳力度,引導人們正確看待素食與健康之間的關系,為素百味成為徐州知名素食品牌奠基。通過二手資料的搜集和對問卷調查的研究,了解了徐州素食行業的發展現狀,得出徐州市素食行業的發展處于初級階段,素食市場空白,素食行業的競爭力小,發展潛力大,在徐州市推廣素食是可行的。結合徐州市素食市場現狀以及深入剖析目標消費者的消費特征,和與競爭對手的優劣勢分析,得到素食文化傳播的重要性,素食之所以在徐州沒有很大的共鳴和消費,是因為人們對素食文化了解很少,對素食有偏見,認為素食的營養不均衡,容易造成營養不良,所以加強人們對素食文化的理解,對素食的銷售也有極大的幫助,由此制定素百味品牌進駐徐州的戰略發展規劃,主要通過三個發展階段對素百味進行品牌的傳播和推廣,第一階段是增強人們的品牌認知度,第二階段是增強人們對品牌的好感度和忠誠度,第三階段是品牌的鞏固和發展成熟時期,在這三個階段里,通過相關的廣告創意設計和媒介傳播,促進素百味品牌建設和深入發展。,最后進行廣告預算和效果評估,該策劃案以成本最小化,傳播效果最大化為原則進行策劃,盡量滿足各方面的需求。34301
畢業論文關鍵詞:徐州素食行業;素百味;素食文化;品牌傳播;素食文化節
Abstract 源¥自%六:維;論-文'網=www.aftnzs.live
The plot is the element in subway brand for brand promotion planning, promotion purpose is through in XZ city subway brand, in a relatively short period of time set up the brand image of the subway, enhance consumers' awareness and reputation of subway, at the same time intensify propaganda of vegetarian culture, leading people to think about a vegetarian diet and health right, the relationship between the subway of XZ famous vegetarian brand cornerstone. Through secondary data collection and the study of the questionnaire survey, understand the XZ vegetarian industry development present situation, the development of XZ city vegetarian industry in its early stages, vegetarian market blank, vegetarian industry competitiveness of small and large development potential, in XZ promoting vegetarianism is feasible. Together with the present situation of XZ city vegetarian food market and consumption characteristics of the target consumers with the, and the advantages and disadvantages of rival analysis, get the importance of vegetarian culture dissemination, vegetarian so there isn't much resonance in XZ and consumption, because people know little about vegetarian culture, has a prejudice against a vegetarian diet, think vegetarian nutritional imbalance, easy to cause the malnutrition, so to strengthen people's understanding of vegetarian culture, also have great help to vegetarian food sales, thus making subway brand in XZ strategic development planning, mainly through three development stages on grain subway brand dissemination and promotion, the first stage is to enhance the brand awareness of people, the second stage is to enhance people's liking of the brand and the loyalty, the third stage is the brand to consolidate and develop the mature period, in the three stages, through the relevant advertising creative design and media communication, promote the brand of subway construction and further development. And finally the advertising budget and effect assessment, the plot to cost minimization, communication effect maximization as the principle for planning, try to meet the needs of all aspects.

源¥自%六:維;論-文'網=www.aftnzs.live


Keyword:Xuzhou vegetarian industry; SBW; vegetarian diet culture ; the transmission of brand ;vegetarian culture festival
目錄
前言•7 徐州市素百味品牌推廣策劃案:http://www.aftnzs.live/guanli/20190406/31769.html
------分隔線----------------------------
推薦內容
双色球走势图带连线